Having a brand that is on point is one of the most important elements to a successful business. Making sure your clients know exactly who you are and what you do at first glance can mean the difference between them choosing you or your competition.
Try checking out award winning competitors so you have an idea on what a successful brand looks like
2. SOCIAL MEDIA
In this day and age we are so lucky to have multiple social media platforms to utilise as business tools. They’re also FREE! Showing the world what you can do, how much experience you have, client success stories and much more. The world loves social media and millions of companies globally have grown substantially through the likes of Instagram, Youtube, Facebook, Twitter, and so on.
Starting your own blogs or looking for opportunities to be featured in other people’s blogs is a great way to get noticed. People seek inspiration and advice online. Blogs are a great way to interact with customers who are actively searching what you are writing about.
Try looking something up yourself and pay attention to the words you input into search engines. Use these words in your blogs as they will make you more visible
4. TARGETED MARKETING
It’s relatively easy to throw out heaps of marketing material and sometimes you might get a bite with a specific campaign. We’ve spoken to many marketing specialists and they’ve all agreed that targeting your campaign towards specific audiences has proven to increase interaction levels and interest significantly.
Try speaking to your clients about specific issues they may encounter and write a campaign on the solution.
5. THINK VIRAL
We’ve all copied that famous hair stylist, took advice from the lip injection queen’s videos, how about that influencer with the boots that you just HAD to buy! Cute, aren’t they!
This is the power of going viral. Why can’t you do it? Well… You can!
If you’re an expert makeup artist, try making a tutorial video and show your clients the tools you use. Or even a botox video to educate people on the techniques you use. Spread the word, show yourself off and ask people to share share share!
As well as checking social media and reviews, clients may be checking your website too.
This is a great way to showcase the experience they are about to be given. Whether it is a relaxed zen vibe, or sleek and styled to perfection. Your website should mirror what you want your brand to stand for. It is also really important to keep your website updated regularly
7. GOOGLE ADS (PPC)
Online advertising lets you target your ads to the type of customers you want, and filter out those you don’t. When you advertise online with Google Ads, you can use different targeting methods to reach potential customers when they’re searching for your products or services.
As this can get quite expensive if done wrong, try speaking to one of our marketing specialists about key words and how to avoid spending money on irrelevant search terms.
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Let’s get you there!